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There are 4.66 billion active internet users worldwide. 62% of B2B buyers say that a web search is the first resource they use to learn about a solution. 94% of buyers reported using online research at some point in the purchasing process. 71% of B2B researchers start with a generic search — rather than searching for a particular company. B2B researchers do an average of 12 searches before engaging with a specific brand’s site.